Published January 24, 2026
5 min read

Why do people multitask?

Short Answer

People multitask because they believe it increases productivity, but research shows it actually reduces efficiency and quality of work.

Detailed Explanation

Background

Multitasking has become a common behavior in modern life, with people juggling multiple tasks simultaneously—texting while driving, checking email during meetings, or working on multiple projects at once. Despite its popularity, research consistently shows that multitasking reduces rather than improves performance. Understanding Why do people procrastinate? reveals how multitasking can be a form of procrastination, allowing people to avoid focusing on difficult tasks by switching between easier ones.

The belief that multitasking increases productivity is widespread, but it's based on a misunderstanding of how attention and cognitive resources work. Our brains aren't designed to focus on multiple complex tasks simultaneously—instead, we rapidly switch between tasks, which reduces efficiency and increases errors. By understanding why people multitask and its real effects, we can make more informed choices about how we work and manage our attention.

Scientific Explanation

People multitask for several reasons, despite its negative effects:

  1. Productivity myth: Many people believe multitasking makes them more productive, allowing them to accomplish more in less time. This belief persists despite evidence to the contrary.

  2. Immediate gratification: Multitasking can provide immediate stimulation and variety, making work feel more engaging and less boring than focusing on a single task.

  3. Pressure and demands: Modern work and life often create pressure to do multiple things at once. People multitask because they feel they need to keep up with demands and expectations.

  4. Avoidance of difficult tasks: Multitasking can be a way to avoid focusing on challenging or unpleasant tasks. Switching between tasks provides relief from the discomfort of sustained focus.

  5. Technology influence: Digital devices and platforms are designed to encourage multitasking through notifications, multiple tabs, and constant connectivity, making it easy to switch between tasks.

  6. Lack of awareness: Many people don't realize how much multitasking reduces their performance. They may feel busy and productive even when they're actually less efficient.

  7. Cognitive limitations: People underestimate how much attention complex tasks require and overestimate their ability to divide attention effectively.

Understanding Why do people make impulsive decisions? reveals how multitasking can lead to poorer decision-making, as divided attention reduces our ability to think carefully and consider options.

Real Examples

  • A person checks email while on a phone call, believing they're being efficient, but actually missing important information from both tasks and needing to ask for clarification later.

  • Someone texts while driving, thinking they can do both safely, but research shows this significantly increases accident risk and reduces reaction time.

  • A person works on multiple projects simultaneously, switching between them frequently, but takes longer to complete each project and makes more errors than if they focused on one at a time.

  • Someone watches TV while doing homework, thinking they're relaxing while being productive, but actually takes longer to complete work and retains less information.

  • A person attends a meeting while responding to messages on their phone, believing they're managing time well, but misses key discussion points and appears disengaged to others.

Practical Application

How to Apply

To reduce multitasking and improve focus:

  1. Recognize the myth: Understand that multitasking doesn't actually increase productivity. Accepting this reality is the first step toward changing behavior.

  2. Practice single-tasking: Focus on one task at a time, giving it your full attention. You'll likely complete tasks faster and with better quality than when multitasking.

  3. Eliminate distractions: Turn off notifications, close unnecessary tabs or apps, and create an environment that supports focused work. Reduce opportunities to switch tasks.

  4. Use time blocking: Schedule specific times for specific tasks, and commit to focusing on one thing during each block. This reduces the temptation to multitask.

  5. Take breaks between tasks: Instead of switching rapidly between tasks, complete one task, take a short break, then move to the next. This allows your brain to reset and refocus.

  6. Set boundaries: Establish boundaries around when you'll check email, messages, or other distractions. Batch these activities rather than doing them continuously throughout the day.

Learning How to learn effectively? shows how focused attention improves learning and retention, reinforcing the value of single-tasking over multitasking.

How to Understand Others

When someone multitasks excessively:

  • They may genuinely believe it makes them more productive. The productivity myth is widespread, and many people haven't learned about the research showing multitasking's negative effects.

  • Consider that they might be responding to pressure or demands that make multitasking feel necessary. They may feel they need to keep up with multiple responsibilities simultaneously.

  • Recognize that multitasking can be a form of avoidance or coping mechanism. Some people multitask to avoid focusing on difficult or unpleasant tasks.

  • Understand that pointing out multitasking problems can feel like criticism of their work style or competence. Approach the topic gently, focusing on benefits of focused work rather than problems with multitasking.

  • When someone multitasks in ways that affect you (like checking their phone during conversations), set boundaries respectfully. Explain how their behavior affects you and what you need from them.

  • Why do people procrastinate?
  • How to learn effectively?
  • Why do people make impulsive decisions?
  • How to build productive habits?
  • What is the cost of task switching?

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