Social Identity
Understanding how identity shapes social behavior
Topics
Why do people discriminate?
People discriminate due to in-group favoritism, out-group bias, stereotypes, fear of difference, competition for resources, learned behavior, and because discrimination can provide social and material advantages.
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People stereotype to simplify complex social information, make quick judgments, maintain social identity, reduce cognitive effort, and because stereotypes are learned from culture, media, and social groups.
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