Social Identity
Understanding how identity shapes social behavior
Topics
How does identity affect behavior?
Identity affects behavior by influencing choices, values, social interactions, group affiliations, and how individuals perceive themselves and others in various situations.
Read more →How does identity form?
Identity forms through social interactions, cultural influences, personal experiences, group memberships, self-reflection, and the integration of various roles and characteristics over time.
Read more →Why do people discriminate?
People discriminate due to in-group favoritism, out-group bias, stereotypes, fear of difference, competition for resources, learned behavior, and because discrimination can provide social and material advantages.
Read more →Why do people join groups?
People join groups to fulfill belonging needs, gain social identity, access resources, find security, share common interests, and achieve goals that require collective effort.
Read more →Why do people stereotype?
People stereotype to simplify complex social information, make quick judgments, maintain social identity, reduce cognitive effort, and because stereotypes are learned from culture, media, and social groups.
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